Zilver is an innovation consultancy. We help you run strategic customer experience projects. We operate on the foundation of empathy based customer insights as well as metric based customer intelligence. We combine brand vision and innovation strategy in a design led approach. This leads to tangible, measurable, implementable solutions as well as long-term growth. Our aim is to improve the relevance of businesses and the lives of their customers, making the most of human talents and resources.

Explore our world

Customer insights

We turn empathy into action

Innovation hinges on understanding future user needs. Observing what your customers do is not enough. We help you understand why they do it.

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Brand development

We turn vision into value

Vision is essential to innovation. It is the foundation of growth. We build people centric brands rooted in the vision of entrepreneurs, managers, employees and customers.

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Innovation strategy

We turn plans into solutions

When planning your future you need to understand your added value, your customer’s needs, and the context in which you operate. We show you the sweet spot where the three meet.

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Experience design

We turn touch points into meaning

Compelling experiences make a difference. We translate customer goals into orchestrated experiences, across journeys, across channels. And help you measure your impact.

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EBAY | marktplaats


Marktplaats is the famous Dutch classifieds site owned by Ebay inc. In the fall of 2012 the Marktplaats UX team asked us to embark on a journey with them to explore how we could improve their users’ experience along the journey. In parallel, they were looking to generate a shared customer understanding across the different functions of the company, in order to create a more efficient, on brand and customer centric work flow.

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March 24, 2015by admin

The European Institute for Brand Management (EURIB) will host the symposium SHIFT Happens! on 19th May. Topic is the rapidly changing society and how this is fundamentally going to affect businesses and organizations. Erik will be speaking on behalf of Zilver on the value of... Read more

March 20, 2015by admin

INTERSECTION is one of Europe's most interesting conferences exploring the crossroads of Strategic Enterprise Design, Design Thinking, and Design Management and we are humbled to take part in it. If you are around please be welcome at the masterclasses Zilver will be hosting on Branded Enterprise Experiences. Or join the discussion on... Read more

March 14, 2015by admin

Volkswagen asked us to show them what the current state of Business Model Prototyping is and to help organise a summit about it in their head quarter. We took the invitation and cooked up a plan of theory but mostly action. With a small army of TUDelft students to help us out we... Read more