Zilver is an innovation consultancy. We help you run strategic customer experience projects. We operate on the foundation of empathy based customer insights as well as metric based customer intelligence. We combine brand vision and innovation strategy in a design led approach. This leads to tangible, measurable, implementable solutions as well as long-term growth. Our aim is to improve the relevance of businesses and the lives of their customers, making the most of human talents and resources.

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Customer insights

We turn empathy into action

Innovation hinges on understanding future user needs. Observing what your customers do is not enough. We help you understand why they do it.

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Brand development

We turn vision into value

Vision is essential to innovation. It is the foundation of growth. We build people centric brands rooted in the vision of entrepreneurs, managers, employees and customers.

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Innovation strategy

We turn plans into solutions

When planning your future you need to understand your added value, your customer’s needs, and the context in which you operate. We show you the sweet spot where the three meet.

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Experience design

We turn touch points into meaning

Compelling experiences make a difference. We translate customer goals into orchestrated experiences, across journeys, across channels. And help you measure your impact.

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EBAY | marktplaats


Marktplaats is the famous Dutch classifieds site owned by Ebay inc. In the fall of 2012 the Marktplaats UX team asked us to embark on a journey with them to explore how we could improve their users’ experience along the journey. In parallel, they were looking to generate a shared customer understanding across the different functions of the company, in order to create a more efficient, on brand and customer centric work flow.

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July 28, 2014by Erik

Together with DMN, Ralf Beuker, and the Dutch consulate in Düsseldorf we are the initiators and organizers of the DesignXchange business club. The first DesignXchange event was held in Essen and focussed on the topic of how designers initiate and sustain change. Later this year edition II wil be held... Read more

July 23, 2014by Erik

Most of the time we find ourselves being very busy with various customer experience, customer insight and strategic innovation projects. These projects are great, and we want to share what we do but found that our current website wasn't up to the task. It screamed for a redesign and we managed, although... Read more

July 14, 2014by Erik

In the run up to our Europcar Strategic Session in Paris we flew in our friend and associate, Damian Kernahan from Proto partners, Sydney, to support us in the day and the preparations. It was great working with him again, a true asset to our team and project, just... Read more