What did they ask us?
Mexx, the European fashion brand, wanted to get closer to their customers in the segment of girls aged 17-21, in order to better understand their lifestyle, especially in the context of online
networking and shopping. Mexx saw a huge commercial opportunity there that they asked us to unlock.
How did we help them?
Our proprietary online design research tool, 7daysinmylife.com, was initiated for this project. The insights we managed to get out of the prototype of the tool were powerful enough to engage their online sales and design teams in a new way of interacting with their customer.
What were the outcomes?
Actionable insights in the target groups, customer journey maps that clearly indicated where value was being generated, opportunity maps that indicated where initiatives could be deployed to unlock more of this value.