Cohesive Enterprise Design: Turning customer insights and business outcomes into viable propositions
We find ourselves in a unique period in history. The business landscape is changing on a daily basis, customer’s expectations are continually evolving and in some cases the customer is one step ahead. The product is no longer the differentiator, the traditional business focus areas are going beyond transactional relationships; but yet how do businesses stay ahead, deliver new things, whilst maintaining their brand identity. Business Architecture has made great strides in supporting the business in defining and implementing its strategy, but where does the customer fit into this. To bridge this gap the discipline of design has brought us closer to the customer, gaining insights into what customers need, but yet, how does the business bring these insights to life, whilst fulfilling the brand’s promise.
We believe whilst the worlds of “inside out” and “outside in” have made great strides a gap still remains. By joining the best of enterprise architecture and service design, Zilver and Cohesion360 developed a holistic business design framework. It not only meets the needs of customers, but also enables businesses to plan and deliver the capabilities needed to honor its brand promise, leading to the creation of truly innovative propositions and disruptive business models.
For more information, check out this presentation as presented at the DMI / Intersection Conference in Berlin last month: Cohesive Enterprise Design.