Mexx case
The challenge: employ design research to develop online brand concepts based on consumer behaviour, needs and desires. Make these concepts visual, inspiring and usable for the design comunity. Help designers acquire end user insights for on-brand design and concepting.
Our process: design research, design strategy and development in close cooperation with Edwin Rooseman (Designest/Nandooh) and Ralf Beuker.
Our solution: internal and external tools for brand interaction, brand engagement and user insight generation. An on-line design research platform for end user insights. Design research workshops for the design community.
The result: we’ll keep you posted, work in progress.










