The challenge: employ design research to develop online brand concepts based on consumer behaviour, needs and desires. Make these concepts visual, inspiring and usable for the design comunity. Help designers acquire end user insights for on-brand design and concepting.

Our process: design research, design strategy and development in close cooperation with Edwin Rooseman (Designest/Nandooh) and Ralf Beuker.

Our solution: internal and external tools for brand interaction, brand engagement and user insight generation. An on-line design research platform for end user insights. Design research workshops for the design community.

The result: we’ll keep you posted, work in progress.

the challenge: help a high-tech start up in a B2B environment develop their brand, and translate this brand into design guidelines for the furure. Help implement the brand and the guidelines.

our process: brand building through design research, innovation and design strategy development based on rich end user data, touchpoint orchestration.

our solution: a visual and rich brand guide and design guide, a usable brand vision and a brand promise, design guidelines for various design disciplines, coordination/orchestration of the design process. (product design by FAES/total support, orporate identity design by Designest, website design by Exit 127, Martin Raats, tradefair booth design by Fred Montijn)

the result: a focused and motivated team with a shared vision on the future of the start-up. On-brand design and innovation results. Clear cut choices regarding design execution. A very succesful launch.

the challenge: Help a clothing brand make the transformation from the mind of the entrepreneur to the shop and design studio floors.

our process: brand building through design research, creative workshops with end users, immersion in rich data, context mapping. Project for André Weenink's graduation.

our solution: visual and rich brand data, consisting of end user diaries, collages, artefacts, context maps, a brand vision and a brand promise.

the result: a new direction and loads of inspiration for the design team, based on our new brand narrative and the visual data.

the challenge: reconnect Trespa’s main target group, architects, to the new trespa brand, by showing the potential of designing in Trespa.

our process: stretching the application of Trespa towards new design directions, and communicate and showcase these new directions over various touchpoints (tradefairs, prototypes, brochures, campaign, online).

our solution: new conceptual design directions and communication themes based on architectural insights, visualisations, coordinated 2d, 3d and online touchpoints. Visuals by Roy Gilsing.

the result: trespa perspectives, an overall marketing, design and development campaign goes into its 4th sucesful year. Proven image improvement with target group.

the challenge: entrepreneurship! to open up the experience of snowboarding to a new and much younger targetgroup.

our process: with friend and former business partner Fred Montijn. End user driven product development, prototyping, testing and patenting. Brand development. The goal: to build a convincing businesscase for licensing out to leading snowsport brands. And to have a lot of fun in the process

our solution: a product that enables children aged 4-8 to enjoy the thrill of surfing on snow. A convincing and insightful brand. Valuable market research and end user insights.

the result: The first happy users on the slopes of Europe. A cooperation with our businesspartners Harm van Deuren and Ronald Tam). Early retirement thanks to huge royalty revenues ;-)

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