On april 6th 2010 Erik was part of a Design Management Network event at Priva Campus in de Lier. The theme of the evening was sustainability, featuring lectures by Meiny Prins, Priva's CEO, Judith van Zanten, Priva's design manager, Frans Kooijman, architect of Priva Campus, and Erik. Judith did a great job of sharing her approach to Brand Driven Innovation with us. And Erik talked about how sustainability starts form the inside, and how people come before planet and profit. Human Centred Branding helps organizations build a sustainable vision shared by its employees and customers alike. check out the presentation here.

Take a look at AVA's pre-announcement of Erik's book. Erik has been working double shifts to get his full colour 200 page book on Brand Driven Innovation done in time. The book is looking great, and it presents all our thinking on Brand Driven Innovation, and much of the work we've done in terms of projects, methodology, research and tools in a very nice format. If all goes according to plan, the book will be available in august.

Zilver has a lucky hand in trainees lately. After Annemarie Auping, we are now host to Jan Heijting, who has previously worked at Esprit and Philips before embarking on his Master of Design Management studies at Eurib where we met him. Jan is joining us in project work but he's also helping Zilver prepare for the future by looking at our brand and capabilities. Good to have you with us Jan!