News: Design Management Review paper | Zilver brand driven innovation

Design Management Review paper

17/12/2008

Christa and Erik's work has been published in the Design Managment Institute's Design Management Review. The article deals with shifts in innovation and brand management, and illustrates our approach to innovation with two cases. Download the article here.

Go back to news archive

Brand Driven Innovation™ is a Zilver Innovation bv trademark. Plaza pictures in opening sequence from Flickr, by Kent Goldman, David Wilmot, Bookish in Northpark, Nouknouk, Photocapy, Luc Legacy, Marco Adams, Gilles Klein, Gorriti, Fran West, Lorrentey, Christa van Gessel and Erik Roscam Abbing, licensed under a Creative Commons Attribution 3.0 License.