We haven't told you yet, but Erik has been working overtime: he's writing a book for ava publishing on Brand Driven Innovation. The book will be out around september 2010 and will cover the full theoretical framework as well as our practical method for BDI. Also, the book will feature many interviews, cases and illustrations. Stay posted for a preview of the table of contents when all the material is approved.

A big thank you to Kathryn Best for helping us land this deal!