Bekijk in Nederlandse versie
27/11/2009
Zilver's Design Management Review Article on Brand Driven Innovation is included in Thomas Lockwood's new book "Design Thinking: Integrating Innovation, Customer Experience, and Brand Value". Thomas Lockwood is the president of the Design Management Institute. Our paper can be downloaded here.
Brand Driven Innovation™ is a Zilver Innovation bv trademark. Plaza pictures in opening sequence from Flickr, by Kent Goldman, David Wilmot, Bookish in Northpark, Nouknouk, Photocapy, Luc Legacy, Marco Adams, Gilles Klein, Gorriti, Fran West, Lorrentey, Christa van Gessel and Erik Roscam Abbing, licensed under a Creative Commons Attribution 3.0 License.
