pre-announcement of Erik's book
01/04/2010
Take a look at AVA's pre-announcement of Erik's book. Erik has been working double shifts to get his full colour 200 page book on Brand Driven Innovation done in time. The book is looking great, and it presents all our thinking on Brand Driven Innovation, and much of the work we've done in terms of projects, methodology, research and tools in a very nice format. If all goes according to plan, the book will be available in august.
