Andre Weenink presented the graduation project (41Mb) he conducted at Zilver bdi to obtain the title Master of Science in Strategic Product Design. Andre conducted research into the use of generative design research techniques and end user insights in creating a brand format suitable for design and innovation. The approach is baptised Permeable Branding and it gained him an 8,5! Congratulations to Andre, whom we will be seeing a lot in the future through his work for Booreiland (the designers of this website and Zilver's corporate identity)