Interview with Erik by Kerry Bodine
31/08/2011
Erik has been interviewed by Kerry Bodine for her article The Customer Experience Ecosystem, which is published by Forrester Research. The article points out that companies with a strong customer experience orientation should focus on 'the influence of every single employee and external partner on every single customer interaction'. This relationship is called the Customer Experience Ecosystem by Forrester. The full article can be bought on the Forrester Research Website.
