"I have discovered through years of experience in brand activation, that my true passion lies in Brand Driven Innovation, service design and co-creation. It's not about what brands promise, it's how they deliver their promise that excites me."

Sanne was educated as an industrial designer at the Delft University of Technology but then embarked on a career that involved experience design, brand activation, service design and innovation strategy. Sanne is interested in what brands can do for organizations, when they form a shared purpose that connects employees and customers. Designing meaningful customer experiences is his passion. Sanne is a design thinker and doer, recently involved in exhibiting his own experimental designs at the Dutch Design Week.