Zilver Speaks – Holland-Turkey business forum
Currently Turkey plans, designs, and works on increasing exports from $162 (2012) to $500 billion in 2023. And design is to be considered key in transforming Turkish SME’s from suppliers to OEM’s. We agree and see that Turkish design leadership has to be developed so we were proud to attend the Turkish Netherlands business forum as keynote speaker. Together with Maarten Jurriaanse (Ping Pong Design) we provided the audience with the latest insights on brand-driven innovation and got them pretty excited!